Investing in Chums

Announcing our investment in Chums, the place where people begin their online shopping experiences.

Eric Tarczynski

March 22, 2021

When we met Noah Elion last June, we immediately knew he was up to something special.

It’s not every day that you meet someone who’s built a product that tens of thousands are using (loving, for that matter) in a matter of months. Not to mention, up to that point, Noah had gotten almost zero help, bootstrapping Chums in its early days and showing remarkable product instinct.

As we got to know Noah and his vision for Chums more and more, I couldn’t help but think of my longtime friend, Dick Fickling. We’d started our first company together in college, and he’d spent the better part of the decade deeply involved in the social shopping space at Honey.

So we connected Noah and Dick, thinking that perhaps he’d become a close advisor and help the Chums team throughout the journey.

The rest, as they say, is history.

Not only did Noah and Dick ultimately become co-founders, but we were fortunate to be day zero backers.

While the Chums story is just beginning to unfold, we couldn’t be more excited about the vision for what they’re building – the place where people begin their online shopping experiences.

Disclosure: Nothing presented within this article is intended to constitute legal, business, investment or tax advice, and under no circumstances should any information provided herein be used or considered as an offer to sell or a solicitation of an offer to buy an interest in any investment fund managed by Contrary LLC (“Contrary”) nor does such information constitute an offer to provide investment advisory services. Information provided reflects Contrary’s views as of a time, whereby such views are subject to change at any point and Contrary shall not be obligated to provide notice of any change. Companies mentioned in this article may be a representative sample of portfolio companies in which Contrary has invested in which the author believes such companies fit the objective criteria stated in commentary, which do not reflect all investments made by Contrary. No assumptions should be made that investments listed above were or will be profitable. Due to various risks and uncertainties, actual events, results or the actual experience may differ materially from those reflected or contemplated in these statements. Nothing contained in this article may be relied upon as a guarantee or assurance as to the future success of any particular company. Past performance is not indicative of future results. A list of investments made by funds managed by Contrary (excluding investments for which the issuer has not provided permission for Contrary to disclose publicly as well as unannounced investments in publicly traded digital assets) is available at

Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by Contrary. While taken from sources believed to be reliable, Contrary has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Please see for additional important information.