Investing in Vesto

Announcing our investment in Vesto

Will Robbins

November 3, 2022

Last year, hundreds of billions of dollars of venture capital were deployed globally, which financed over 10,000 companies. 

While commentators are correct that the influx of capital to startups leads to lofty markups, increasingly competitive wages, generous R&D spend, and more, a simple fact is usually ignored: billions of dollars are currently sitting idle in bank accounts.

For startups, idle cash is a dangerous thing to have. Every dollar is a moment of runway. Inflation slowly eats away the value of that cash. By responsibly managing cash, companies can earn yield and reap the rewards of extra runway or even additional headcount.

Apple famously constructed "the world's largest hedge fund," Braeburn Capital, to manage their $100B+ of cash profit. But everyone else is stuck manually buying CDs or T-Bills to earn yield.

Enter Vesto, the smarter home for corporate cash.

With integrations connecting to existing accounts, intelligent portfolio construction based on liquidity and risk needs, and reporting automation, Vesto is a full platform for corporate treasury.

Contrary has led Vesto's seed round, and we’re honored to do so with participation from our friends at Susa Ventures and SV Angel, and the founders of Tinder, SoFi, and DoNotPay. We’re quite excited to partner.

Disclosure: Nothing presented within this article is intended to constitute legal, business, investment or tax advice, and under no circumstances should any information provided herein be used or considered as an offer to sell or a solicitation of an offer to buy an interest in any investment fund managed by Contrary LLC (“Contrary”) nor does such information constitute an offer to provide investment advisory services. Information provided reflects Contrary’s views as of a time, whereby such views are subject to change at any point and Contrary shall not be obligated to provide notice of any change. Companies mentioned in this article may be a representative sample of portfolio companies in which Contrary has invested in which the author believes such companies fit the objective criteria stated in commentary, which do not reflect all investments made by Contrary. No assumptions should be made that investments listed above were or will be profitable. Due to various risks and uncertainties, actual events, results or the actual experience may differ materially from those reflected or contemplated in these statements. Nothing contained in this article may be relied upon as a guarantee or assurance as to the future success of any particular company. Past performance is not indicative of future results. A list of investments made by funds managed by Contrary (excluding investments for which the issuer has not provided permission for Contrary to disclose publicly as well as unannounced investments in publicly traded digital assets) is available at

Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by Contrary. While taken from sources believed to be reliable, Contrary has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Please see for additional important information.